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News Release
For Immediate Release |
Laura Reno
800-221-7437
laura.reno@firstcandle.org
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babykick Supports Leading Infant Health Organization
Percentage of sales donated to First Candle
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[Baltimore, MD - June 2007] In an effort to create awareness and raise funds to save infant lives, babykick will donate a percentage of the sales from the company's kickTrak to First Candle, the nation's leading nonprofit dedicated to infant health and survival. The kickTraktm smart kick counter is a safe, reliable, non-invasive, hand-held, record-keeping device, for mothers-to-be to track their pregnancy progress, track their baby's movement activity, and time contractions when labor begins. The proceeds will be used to support the research, education, advocacy and bereavement support programs at First Candle.
"We are pleased to have babykick as the newest partner in our Gifts that Give program," said Vice President of Development Jennie Boden. "This innovative program allows consumers to shop for the products and services they need most, while at the same time knowing that a portion of their purchase is going to a worthy cause. In addition, the company and its employees can feel good knowing they are helping make a difference in the lives of families throughout the United States."
Consumers can also shop from the comfort of their own home by visiting the First Candle Mall at www.firstcandle.org.
"babykick is honored to be a Gifts that Give partner," says Diep Nguyen, M.D., president and founder of babykick and The BabyKick Alliance. "By working with First Candle, it is our hope that every pregnancy is a healthy one and that every infant survives and thrives."
As an added bonus, consumers will receive critical lifesaving messages on reducing the risk of infant death with all in-store and on-line purchases of the kickTrak.
For more information on First Candle's Gifts that Give program, please contact Jennie Boden at 800.221.7437.
First Candle/SIDS Alliance is a national, nonprofit health organization dedicated to promoting infant health and survival during the prenatal period through age two with programs of advocacy, education and research, while at the same time providing compassionate grief support to those affected by an infant death. For more information on helping babies survive and thrive, to access local support services or to make a donation, please call 1.800.221.7437 or visit www.firstcandle.org.
At babykick, we believe every expectant mother deserves a safe and healthy pregnancy. We believe in the power of education to reduce stillbirths in the United States and worldwide. babykick is committed to empowering women with information to work with their healthcare team and optimize their likelihood of delivering a healthy baby. babykick supports organizations to continue research, education, and innovative programs promoting safe and healthy pregnancies. To learn more about kickTrak and kick counting, please call 1-877-422-2954 or visit www.babykick.com.
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